We created Smite.tv because of these principles:
Bad ads still make it to TV.
How many times have you seen an ad on TV and wondered how this horrible ad could make it though the dozens or hundreds of people responsible for creating it? Why didn't anyone during the process say, 'stop, we've made a horrible ad, let's scrap it and start from scratch?' Because bad ads still get made, we think there needs to be a better forum for giving feedback to advertisers so they know when to stop an ad before they waste huge amounts of money annoying people and hurting their brand. This seems like a perfect task for the collective intelligence of the web.
Advertising on the internet is broken.
Advertising online is built around the concept distracting the user from what they are already doing. Flashy banner ads and text pop-up ads are perfect examples of this. Not only is this method annoying, but it fails as a marketing method. You can't build up a brand with text sidebar links. You need to get viewers engaged in the content, and only then will they pay attention and process the information you are trying to get across.
Watching good ads can be entertaining.
If you think about it, there are times where people will actively search out advertising. People watch movie trailers for fun. Fashion magazines are filled to the brim with advertisements. Ads for the newest gadgets are sought out as well. It seems that if the ads are targeted well enough to the viewer, advertising stops being annoying and becomes informative and useful. If you have in mind to purchase a particular thing in the near future, watching related advertising can be like doing research. And of course, there are some great 30-second ads that people watch over and over again because they are hilarous. Why do you think the best part of the superbowl are the commercials?
People love to give feedback.
There is something great about knowing you are altruistically providing information for the common good. So we think this by itself could keep people coming back again and again to help collectively bring an end to bad ads.
Sometimes, you want the entertainment to come to you.
The internet is generally built around the idea that you need to search out your own information. Social networking helps, but sometimes you just want to open your browser and say 'show me some interesting things'. We incorporated this model into our site so that the most interesting and relevant content is brought right to the user.
We think that Smite.tv fills this niche in a way that both users and advertisers will like. We hope you enjoy this site, and that the information we gather will one day create a better advertising model for the internet, TV, and all forms of media. Please send us feedback to let us know how we're doing, report a bug or to request new features. If you are interested in advertising on this site, please go here.
The Smite.tv Team